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SPEAKERS
A spectacular line up of speakers provided
delegates with terrific insight into some
of the latest marketing trends and business
practices for the tourism industry in the
digital age. Speakers discussed how to
take advantage of the latest social media
and mobile marketing tools, and discussed some
of the challenges and opportunities facing
tourism operators and marketers in an ever-changing
online business environment.
| "Big Dave" Staughton |
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ABOUT DAVID STAUGHTON B.Sc(Hons) AFAIM
• Expert on “Selling Off-peak” – selling in quiet and slow times
• Award-Winning Hospitality Business Owner & Operator
• Contributing Author of two best-selling books for Small Business
• Seven years Consulting experience with small Business & SMEs
Whether you sell by phone, by email, face to face or via the web, Big Dave can show you how to
get the most from your team, your prospects and your existing customers.
Dave exudes big energy and big passion! A successful self-made businessman he is a walking
library of business case studies, quotes and real life stories. He’s funny, frenetic and will fire
you up!
Experience:
David has over 20 years experience in a broad range of industries including Mining, Retail,
Hospitality, Travel & Tourism and Consulting. He’s been passionate about business since starting
work in the family-owned hardware store at age six.
David is a qualified Geologist and worked for five of Australia’s largest Mining Companies as an
analyst/programmer. He left to start his own hospitality business and ‘become a Millionaire by age
30’. In 15 years he grew a multi-business hospitality & tourism empire in Victoria. He
mastered the art of selling off-peak functions and had the busiest single room reception in
Victoria.
He owned and operated a Retail Travel Agency for 7 years and was Chairman of Dandenong
Ranges Tourism Association for 3 years - during the early years of the B&B Industry. He was on
the Yarra Valley & Dandenong Ranges Tourism Board and established & operated the local
Dandenong Ranges Visitor Information Centre. He recruited and trained 100 Volunteers to run the
visitor centre. |
| Lawrence
Smith - Cabbage Tree Creative Ltd |
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Known
as as the chief Cabbage, Lawrence
seeded Cabbage Tree in 1996, a time
when the Internet was still unheard
of by most businesses in New Zealand.
Then (and now) Lawrence’s vision
was to use new technologies as a means
of gaining a cost effective, competitive
edge. With a team of 17 these days,
and many of New Zealand’s leading
tourism businesses as clients, Cabbage
Tree is now firmly focussed on leveraging
the web as a core business function.
Lawrence’s role these days is
to follow trends and developments
in both the technology and tourism
sectors, and work with key clients
to make the most of opportunities
identified. |
| Sarah Meikle, General Manager - Positively Wellington Tourism |
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Sarah Meikle is General
Manager, Marketing at multi award-winning
regional tourism organisation Positively
Wellington Tourism (PWT). Sarah oversees
a team of 14, including a three person
Online Marketing Team. PWT's website
- WellingtonNZ.com - has over one
million visits per year. The company's
digital marketing strategy also includes
Australasia's first official interactive
destination mobile guide, Google Adwords,
online adverts, youtube virals, three
Twitter accounts, a Facebook profile
and building Facebook quizzes. Prior
to working with PWT, Sarah spent just
under 10 years with Tourism New Zealand
in marketing roles in London and Wellington,
as well as establishing their marketing
offices in Mumbai and Dubai. |
| Brent Kelly - Zeald.com: Getting REAL results in a virtual world. How to make your website brilliant and profitable |
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Brent Kelly is Business
Development Manager of leading web
design company Zeald.com which he
founded with his cousin Hamish Braddick
and older brother David in 2000.
Both brothers are gifted academically,
athletically and musically. When he
was 10, his parents were called to
his school to be told their son’s
IQ placed him in the top 1% in the
world.
Wanting to “get on with it” he left
school at 16 and attended Massey University
in Albany, achieving first places
in accounting, finance, management,
marketing, economics, computer science
and information systems, before electing
to pursue computer science and graduating
with the prestigious Massey Scholar
award, a year after David received
it for the same degree.
Apart from being an accomplished presenter
Brent played a critical part in the
development of Zeald.com, being directly
responsible for planning and developing
most of its products and some of its
most critical systems. He is passionate
about the Internet and how it can
be successfully utilised by a business
to make steady, ongoing incremental
improvements to its results. |
| Mark Rocket, Former Founding Director of New Zealand Tourism Online |
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Mark nurtured New
Zealand Tourism Online's growth from
a small brochure site to the highest
traffic commercial tourism directory.
It was the first Internet company
to win a New Zealand Tourism Award
and went on to win five in total.
The company was in the Fast 50 moving
companies in New Zealand three years
running and sold to Yellow Pages in
2006. Mark has also worked with hundreds
of sites with his Web design and marketing
company Avatar Web Promotions. He
is also the Company Director of NZS.com,
New Zealand's largest searchable Web
directory. |
| Ben Crawford - Tourism New Zealand |
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Ben is the Campaign Manager UK, Europe and North America for
Tourism New Zealand, responsible for managing all above and below
the line elements for the 100% Pure New Zealand campaigns running
in these markets. He started with Tourism New Zealand in 2005, based
in Auckland working primarily on the campaign in Australia. He then
headed to London in 2007 for two years to take up the role of Marketing
Manager UK, Europe and has just returned to New Zealand in August.
Before his time with Tourism New Zealand Ben worked in a number of
front line and marketing roles in Queenstown with Shotover Jet and
the Shotover Canyon Swing.
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Dennis
is a New Zealand based author, speaker
and IT Entrepreneur. He has spent
a lifetime explaining complex technical
things to others less technical. His
career in the IT industry has spanned
more than 20 years and has seen him
progress from hardware to software
and since 1997 the Internet. Dennis
(www.dennis.co.nz)
is an accomplished web developer in
his own right having personally developed
over 500 commercial and charity websites
before he established the Web Developers
Association of New Zealand (WDANZ)
in 2006. His unique presentation style
is not only very direct but is motivational
and thought-provoking, dealing
with big-picture topics yet very
practical. Past attendees have called
his presentations "Action-packed
excellence", "Pure gold",
"Utterly motivating" and
"Unforgettable"! His presentation
"Web Thought Leadership - How
to win in the digital world"
(www.webthoughtleadership.com)
explains the seven factors critical
to online success, with case studies
and examples that all attendees will
easily relate to and learn from, regardless
of their current Internet knowledge
or actual web presence. |
| Dr. Ulrich Speidel - Associate Director for Tourism and IT, NZ Tourism Research Institute, AUT University |
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Ulrich Speidel trained as a physicist in Germany and NZ, qualifying with an MSc in Physics from the University of Auckland in 1994. Physicists love to model things to gain an understanding of the world and to develop solutions for it. Ulrich went on to apply this in Computer Science, qualifying with a PhD from Auckland in 1998, and subsequently in business and as a researcher in Computer Science at the University of Auckland. His work in data communications and developing dynamic web applications (and frequent contact with inbound travellers and students) led to an interest in applying ICT in the area of tourism. As a result, he now "moonlights" at the NZ Tourism Research Institute at AUT University as the Associate Director for Tourism and Technology. His research interest in the area includes both ICT for community-based tourism and the needs of the interactive, interconnected traveller. |
| Michael Carney, Strategic Planning Director - Media Counsel |
PRESENTATION NOT AVAILABLE |
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Michael
Carney is a veteran marketer with
a lifelong fascination for technology.
Online since 1987, he is Chairman
of the Marketing Association’s
eMarketing Network and published author
(TRADE ME SUCCESS SECRETS and MAKE
ME DIGITAL). Michael is Strategic
Planning & Insights Director for
NZ’s leading media independent
The Media Counsel. |
| Simon Casey, Managing Director - Seekom Ltd |
PRESENTATION NOT AVAILABLE |
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Simon
Casey is the managing director of
Seekom Ltd who provide online booking
& distribution solutions for the
tourism industry. Simon’s background
is both from the IT industry and travel
consulting to major corporate and
government agencies. With his
wife Nicky, they owned and operated
a Travel Agency for several years.
Back in 2002, Simon and Nicky saw
the need for tourism operators to
be able to provide a sophisiticated
yet affordable real time availability,
quote and instant confirmation booking
capability to their web visitors similar
to the airlines which gave birth to
Seekom. Seekom now has a rapidly
growing base of accommodation, rental
and tour/activity customers in New
Zealand, Australia, South Pacific
and the UK. |
| Peter Barrett, Txt2get |
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Peter Barrett the founder of Escape Rentals and now CEO of TXT2GET
www.txt2get.co.nz and www.txt2get.com.au will be talking about how
you can use Mobile marketing as a lead generator to a sale.
He will also tell you can measure your traditional print, radio and TV
marketing, with a view to determining what works for you. Mobile
marketing provides tangibility to your existing marketing and has the
ability to drive 3 to 10 times the response rates as 0800 numbers and
website addresses. |
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| Craig Garner, Managing Director - MondayMorning |
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Craig
attributes his position as Managing
Director of MondayMorning Ltd as the
culmination of a wide and varied career
that has spanned the engineering industry
to the Information, Communications
and Technology sector. Maintaining
a strong interest in education and
community development, Craig has written
regular columns and articles for magazines
and newspapers (on the subject of
the Internet, WWW and business), facilitated
education and training programmes
and been engaged in several successful
start-up business ventures.
Craig has maintained a constant passion
for the Internet and was involved
in the formation of a web development
studio in 1997 (early days still for
commercial site development) and later
specialised in web project and site
management. His strong interest in
community engagement and business
has also encouraged him to participate
in a wide range of project steering
groups that represented initiatives
including regional economic development,
broad band implementation and the
arts sector.
Craig has been CEO of not for profit
organisations inclusive of the Chamber
of Commerce Tauranga Region, one of
New Zealand’s largest Chambers
outside the metropolitan areas. Craig
was responsible for a diverse team
of staff, contractors and volunteers
engaged in advocacy for the business
community, business development, networking,
mentoring and training programmes.
Craig has been a judge at several
business and export awards, held board
positions with organisations focused
on business development and is a business
mentor with Business Mentors New Zealand. |
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| Chris Hunter, CEO - Tourism Exchange |
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Chris
has more than 20 years’ experience in
the tourism industry and has held senior
roles in strategy, planning, retail,
wholesale and business travel, and marketing.
Prior to joining the Tourism Exchange,
Chris held senior positions within Flight
Centre, Stella Travel, and Air New Zealand.
At Air New Zealand, Chris started his
career in tourism with roles in sales
and marketing including Manager Retail
Group, Manager Pacific Islands, and
Business Development roles in the UK
and New Zealand.
In 2002 he was appointed GM Global Direct
Sales where, along with successfully
planning and directing the Direct Sales
businesses, he oversaw the phenomenal
growth in direct distribution for the
airline.
Chris brings extensive industry experience
and expertise to the Tourism Exchange.
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| Gina Paladini – Availability |
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Gina
has been an active participant in the
New Zealand tourism industry for over
15 years. A graduate of the University
of San Diego with a Bachelors of Business
specialising in Marketing and Communications,
for 13 years she was the founder and
Managing Director of NZ Encounters,
an inbound tourism agency that was one
of the first in the country to understand
and utilize the internet to market New
Zealand directly to the traveler.
In
2003 she co-founded Availability,
New Zealand’s largest provider of
real-time, online reservation systems
for accommodation providers. In 2005
she co-founded TourWriter, a software
application for the Inbound Tourism
Industry which now has over 30 companies
in Oceania using the system.
She
often writes, speaks and consults
in New Zealand and throughout the
South Pacific on Tourism and the online
market.
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| A/Prof Ian Yeoman - Futurologist Victorian University of Wellington |
PRESENTATION NOT AVAILABLE |
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Ian Yeoman is the
world’s only professional crystal
ball gazer or futurologist specializing
in travel and tourism. Ian learned
his trade as the scenario planner
for VisitScotland, where he established
the process of futures thinking within
the organisation using a variety of
techniques including economic modelling,
trends analysis and scenario construction.
In July 2008, Ian was appointed an
Assoc. Professor of Tourism Management
at Victoria University, New Zealand.
Ian has published extensively within
the field of tourism futures on a
variety of topics including climate
change, the future of energy and consumer
trends – all within the context of
travel and tourism. He is a popular
speaker at conferences and was described
by the UK Sunday Times as the country's
leading contemporary futurologist.
His most recent book, 'Tomorrows Tourist'
(www.tomorrows tourist) looks at the
world in 2030 and what it means for
tourism. Ian is now working on his
new book, 'Sacristy of Resources:
World Tourism in 2050'
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Q: WHY
ATTEND THE E-TOURISM CONFERENCE?
A: AVOID WASTING MONEY ON THE WRONG DECISIONS AND
STAY ABREAST OF CUTTING EDGE ONLINE TOURISM MARKETING
AND TECHNOLOGY.
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• Get a deeper understanding
of the trends that will be affecting your
business over the next five years.
• Learn how to strike the right balance
between traditional media and Internet advertising
for your business.
• Grasp how to target prospective clients
with more precision than ever before.
• Get an understanding how to use the new
search technology as a marketing tool.
• The opportunity to discuss key issues
face to face with industry leaders in tourism
and e-marketing
• Learn how to target clients on-line and
how to attract their attention in a cluttered
internet environment so that your business
stands out
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