Welcome to the 2010 eTourism Conference
The main objective of the E Tourism Conference is to create awareness, educate and update the travel industry with the latest e-travel strategies. This will enable tourism providers to achieve maximum return on their advertising investment and teach them how to do this effectively in the minimum time necessary.
CONFERENCE TOPICS
• Search engine optimisation
It's no good having a great website that no one can find. Discover the keys to being found on search engines.
• Social media for tourism
What networks should you join and why.
• Online Distribution
Find out what online distributions are and the many channels that are available to you
• Search engine marketing and how is it cost-effective
• Bringing people to your site with e-marketing strategies and tool
•Customer reviews and TripAdvisor
The critical steps understanding reviews
•The Internet and Website - Getting you started
What can you benefit from the internet and how do I use it to my advantage.
SPEAKERS
A spectacular line up of speakers will provide delegates with terrific insight into some of the latest marketing trends and business practices in the tourism industry in the digital age. Speakers will present how to take advantage of the latest social media and mobile marketing tools, and discuss some of the challenges and opportunities facing tourism operators and marketers in an ever-changing online business environment. This conference will leave you buzzing with new ideas to implement when you return to the office, saving you weeks of research and valuable time!
International Guest Speaker
Jim Brody
International Sales Manager, TripAdvisor, Inc.
http://www.tripadvisor.com
Jim Brody heads up destination marketing outreach efforts for TripAdvisor. Jim joined the company in 2005, bringing with him fifteen years experience working with DMOs in the broadcast and internet arenas, and over twenty years experience in media as a whole. Jim developed the DMO program for TripAdvisor, and has grown their DMO team from one to six people, working with hundreds of organizations from all over the world, ranging from small towns to whole countriesw. He specialises in helping his clients navigate the social media terrain and effectively utilize both TripAdvisor and other Web 2.0 sites to market themselves. He holds a bachelor's degree from the University of Pennsylvania.
This year TourismTech and the eTourism Conference will run concurrently at the Ellerslie Event Centre.
The TourismTech Expo is free of charge for attendees and a one-stop shop for essential education, access to experts and tourism technology vendors, networking with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines.
Sponsors
